Stuart Silverstein Experience Strategist/Designer

Category Archives: Process

Starting a New Research Program

Recently, I was faced with establishing new research procedures and set up a research department. Here’s a detailed look on how
to do it.

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What do Pixar, Genesis and UX Designers Have in Common?

Pixar threw out the first draft of Toy Story 2. What can designers learn from this?

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Sketching the obvious

Sketching the obvious allows you to create better solutions by failing faster.

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Maintaining Energy on Long Projects

How do you keep interested on long projects? How can you help your team keep momentum.

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The Frankenstein Effect

It’s your first day on the job. You’re excited, its a great new company, and you see great things in the company’s future. Your first project: The website. At first, it doesn’t appear to be all that scary.

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Case Study: AutoAnything

We recently finished an extensive branding overhaul for San Diego-based AutoAnything, the U.S. leader for aftermarket Auto Accessories and #204 on the Internet Retailer list.

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Shopping carts as user interfaces

I went to Target the other day, and to my surprise, they had new cool modern shopping carts.

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Malcolm Gladwell and the four stages of a brand and its influence online

I’m currently reading a book by Malcolm Gladwell called “Blink.” I love his storytelling style, and his metaphors are always great illustrations of his points.

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