Stuart Silverstein Experience Strategist/Designer

Category Archives: Strategy

Starting a New Research Program

Recently, I was faced with establishing new research procedures and set up a research department. Here’s a detailed look on how
to do it.

» FULL ARTICLE

Optimizing the Funnel

Knowing where you need help in the funnel and help prioritize improvements. Here is a strategy technique to do so.

» FULL ARTICLE

New project / New Direction

Big changes afoot! New job, new apps, new speaking gig. Lots of general newness.

» FULL ARTICLE

Quantifiable design

Hi all! I had an article published at UX booth. Check it out!

» FULL ARTICLE

The Frankenstein Effect

It’s your first day on the job. You’re excited, its a great new company, and you see great things in the company’s future. Your first project: The website. At first, it doesn’t appear to be all that scary.

» FULL ARTICLE

Case Study: AutoAnything

We recently finished an extensive branding overhaul for San Diego-based AutoAnything, the U.S. leader for aftermarket Auto Accessories and #204 on the Internet Retailer list.

» FULL ARTICLE

10 ways to make a web design budget go further

With the shift in the economy, it seems as if things aren’t they way they used to. Budgets for projects are smaller, things that we “couldn’t live without,” we’re all of a sudden indeed living without.

» FULL ARTICLE