- Since we had done the product strategy, we went from a white board session straight into hi-fi wires.
- ...which were skinned into the final product.
- The consumer checks in at the location
- Businesses check in customers on the iPad.
The eGood platform needed a mobile component. The mobile app lies at the heart of the platform. The mobile application had to gave users a way to share their activity, check in at a business to demonstrate that the application had driven traffic. The user also is able to view causes they wish to support, which businesses are supporting them, and how to find their location. There is additional social content, and accountability stories by Causes.
The biggest hurdle in this project was to connect the users and the businesses. The integrations with POS to take a portion of sale that way was going to be cumbersome and unreasonable. We also had to create a way for businesses to see those customers, and account for their traffic so eGood and the cause could receive revenue.
Working through a the storyboards for our platform, we brainstormed on several ideas for how a user could receive credit for their patronage. We also worked through the feeds which would create the information for the businesses (Google, Yelp, etc).
The solution features a 2 sided application. One for the business and one for the consumer.
The consumer side has a check in feature, social share for Facebook and Twitter, as well as a "suggest" feature for consumers to suggest a business to join the eGood platform. The mobile app also has parity with the news feed for users to see where people are at and what they are talking about, in addition to news feeds from the causes themselves.
On the business side, the business can see the customer's picture and check them in. They also add the transaction amount. The whole process takes 10 -15 seconds.
Interaction design, Service design, Storyboarding, Product definition