Research is creating new knowledge. —Neil Armstrong
If we knew what it was we were doing, it would not be called research, would it? —Albert Enistein
Research is one of my favorite parts of the process. It is the time for a-ha moments. The process of research is not just about verification of concepts. It’s the one person who says something in a way to give you insight you could not have achieved any other way. It is the time to truly understand the problem, and look at it from several angles before deciding the best way to solve the problem, and find missed opportunities.
Research, however, is often a double edged sword. Too much is counter productive, and not enough leads to guessing. So my philosophy is get just what you need by defining the questions you want answered. Distinguish the part of research necessary for idea generation, and the part for verification, clearly define which is needed, and propose techniques to answer questions.